Why is Webflow's pricing sometimes confusing?
And how to get your bearings fast
Webflow is a powerful tool for building sites without code, but its pricing structure can be a little confusing for newcomers. That's because it has two main types of plans — Site plans and Workspace plans — and each one is meant for something different. On top of that, in May 2026 Webflow reshuffled its pricing and merged the CMS and Business plans into a single Premium plan.
The two basic plan types
1. Site plans
This plan applies to one specific website. It includes:
- Hosting (fast and reliable)
- An SSL certificate
- The option to connect your own domain
- On the higher tiers: a CMS (Content Management System) and e-commerce features
Good for: companies, entrepreneurs, bloggers, or anyone who needs to get a site online.
Current prices (September 2026):
- Starter: free – webflow.io subdomain only, 2 static pages, 50 CMS items, 1 GB of bandwidth per month
- Basic: $15/month (billed annually, $25 billed monthly) – no CMS, 300 static pages, 10 GB of bandwidth
- Premium: $25/month (billed annually, $39 billed monthly) – replaced the CMS and Business plans; 20,000 CMS items, 50 GB of bandwidth (expandable up to 2.5 TB)
- Ecommerce Standard: $29/month + a 2% transaction fee ($42 billed monthly)
- Ecommerce Plus: $74/month, no transaction fee ($84 billed monthly)
- Ecommerce Advanced: $212/month, no transaction fee ($235 billed monthly)
- Team and Enterprise: for large teams – Team is $2,500/month on an annual contract only, Enterprise is custom-priced
2. Workspace plans
You pay per Workspace (the space where you build your sites), not per site — ideal for designers, freelancers, agencies, or in-house teams who build multiple projects. The price includes one full seat for the owner; additional seats are paid separately.
- The ability to manage several sites without active hosting (unhosted projects)
- Access to team collaboration (on the higher tiers)
- The ability to export clean HTML/CSS/JS code (paid plans only)
Good for: freelancers, teams, agencies, and more advanced users.
Current prices:
- Starter: free – 2 unpublished sites on webflow.io; you can have unlimited published sites with a paid Site plan (true on every Workspace plan)
- Core: $19/month (billed annually, $28 billed monthly) – for teams building their own sites; 10 unpublished sites, code export
- Growth: $49/month (billed annually, $60 billed monthly) – unlimited unpublished sites, per-site access and control over who can publish
- Freelancer: $16/month (billed annually, $24 billed monthly) – 10 unpublished sites, 1 free client seat per site
- Agency: $35/month (billed annually, $42 billed monthly) – unlimited unpublished sites, 3 free client seats per site
- Extra seats: full $39/month, limited (editing content and building pages from components) $15/month billed annually ($45 and $19 billed monthly); up to 100 reviewer seats are free
What's included in the price
- Fast hosting, which Webflow now delivers through Cloudflare (previously AWS and Fastly)
- An SSL certificate for secure site delivery
- A CMS for managing content without touching code (from the Premium plan up)
- E-commerce support (only on the store plans)
- Backups, versioning, forms, and more; code export only with a paid Workspace plan
- AI credits for Webflow AI – every Workspace plan includes a monthly allowance (200 to 400 depending on the plan)
The most common scenarios and what I'd recommend
Small business site: Site plan – Basic
Blog or editorial content: Site plan – Premium
Site with a store: Site plan – Ecommerce Plus
Freelancer with multiple clients: Workspace plan – Freelancer
Agency with several collaborators: Workspace plan – Agency
What to watch out for
- CMS limits — the number of CMS items is capped (20,000 on Premium, 50 on the free Starter plan; Basic has no CMS at all)
- Bandwidth — Basic includes 10 GB and Premium 50 GB per month. If you go over the limit two months in a row, Webflow automatically upgrades your plan or bandwidth add-on
- Code export is only available on paid Workspace plans and doesn't include CMS content, e-commerce, forms, or site search
- Store plans add transaction fees on top — 2% on Standard, on top of Stripe or PayPal processing fees
- Add-ons are billed separately: Localize (multilingual sites) from $9/month, Analyze (analytics) from $9/month, Optimize (A/B testing) from $299/month – billed annually, price scales with usage
- Existing sites move to the new prices at renewal; sites in Freelancer or Agency Workspaces not before November 16, 2026
How to choose the right one?
First, answer one question: Am I going to publish the site, or am I just designing it for someone else?
And based on that:
- A published site = you want a Site plan
- Designing and managing multiple sites = you need a Workspace plan
